On April 15, mayor Geert van Rumund (see picture on the right) officially launced the Profile Cycling out of Poverty action in the Profile bicycle shop of Roel Peerenboom (see picture on the left) in Wageningen, the Netherlands. Costumers can donate a financial contribution to Cycling out of Poverty of one, five or ten Euros when they buy a new bicycle. On top of that, Roel Peerenboom is donating 2% of the gross profit of the bicycle sales, with a maximum of 500 euro per year. The slogan of this action of Profile Roel Peerenboom is: “A bicycle from Roel, is comfortable and gives a good feeling”. The proceeds go to the BSPW project in Uganda.

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