During the second half of 2009, foundation Ezelshoren organised the event “Idols for donkeys”. Students from Arnhem (the Netherlands) learned about the millennium development goals and decorated a plaster model of a donkey. Via sms codes, the audience could vote for their most favourite donkey. The funds raised by the SMS voting, are donated to 8 charity organisations, each one linked to one of the millennium goals. Cycling out of Poverty is linked to millennium goal 2: more children to school. The donkey on the photo proved to be the most popular donkey.
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